A recently coined term, blogs have become the order
of the day. Blogs actually mean Web logs, which can be explained as periodicals
on the internet that depict the personal views or perception of an individual
on a particular subject or topic. The blogs are regularly updated by the
blogger and often, popular blogs have huge fan following. Although blogs are
mainly written to express one’s views on certain topics or subjects, they are
also seen as a potential money making venues.
Display Ads from Advertising Networks
This is probably the simplest, easiest and the most
popular method of making money from your blog. Often you might have seen
contextual ads from Google displayed on the blog or website you are surfing.
All these are Google AdSense ads,
which displays advertisements related to the topic, on the blog. While going
through a blog, if a reader clicks this ad to gain more information, the blog
owner is paid a small sum. Thus, more the number of readers clicking on these
ads from Google more will be the income for the blog owner. A very big
advantage of displaying advertisements of Google AdSense is that it is free.
Moreover, since ads from Google are generally unobtrusive, the readers do not
get irked by them or cause them to leave the blog for another website or blog.
Google AdSense is the biggest advertising networks on
the Internet. Other close alternatives of Adsense are Yahoo Publisher
Network and Bidvertiser.
If for any reason you can’t use AdSense on your blog, these alternatives are
your best solution.
Sell Ad Space
This is where you sell ad space directly to your
prospective advertisers without involving any third party advertising network.
You will need to write an advertising page to describe the type of ads you are
offering with price details included if possible. You’ll place an ‘advertise
here’ link to the advertising page on your blog top navigation menu or sidebar.
The prospective advertisers who are interested on adveritising on your blog
will click on your ‘advertise here’ link to read what you are offering. If an
advertiser order an ad spot, you’ll insert their ad code into your blog theme
to have their ad live on your blog.
Bloggers generally sell banner and text link ad space
on their blog. But if you have some creative ideas of selling ad space on your
blog, you can always implement your ideas to see if they works.
Note:
Remember to you use the ‘nofollow’ feature if you are selling text links on your blog to avoid any possible penalization by Google.
Remember to you use the ‘nofollow’ feature if you are selling text links on your blog to avoid any possible penalization by Google.
In-Text Advertising
The ad network called Kontera has created a unique way for
bloggers to monetize their content. It is the in-text advertising. Bloggers who
join Kontera can implement the Kontera In-Text ads on their blogs right away by
installing and configuring the special plugin provided by Kontera. Once the
Kontera set up has completed, the Kontera system will double-underline most of
the keywords in your content pages. If a visitor points his/her mouse on a
double-underlined keyword, an ad will pop up. If the visitor become interested
on the ad, he/she can click the double-unerlined keyword link to check more
about the ad. You’ll get 70% of revenue share each time somebody click your
Kontera in-text link.
The great thing about Kontera is that it can be used
in conjunction with other ad network like Google AdSense. So, on a same page
you can have both the AdSense ads and Kontera in-text links showing at the same
time. This certainly can help increase your blog revenue.
Affiliate Marketing
Another popular form of making money through a blog
is by promoting other people products. Affiliate marketing is the lifeline of
internet marketing. Therefore, product owners are always on the look out for
people that are interested in pursuing affiliate marketing. Blogs that have a
very good amount of subscribers and followers can make money by offering their
readers products related to the topic or any other product. The blog here is
like a conduit between the online website owner and the readers. It is a
win-win situation for both the parties involved as the readers get related
product there and then without having to scour the internet and the product
owners get a ready-made targeted audience to which their products can be
offered for sale.
Offer Services
Although blogs are meant to just vent out one’s
feelings towards a particular subject or issue, they also become potential
money earners as they help in deepening the bond between the blogger and the
reader. These readers are potential customers, which can be ushered to make
them aware of the blogger’s special skills, if any. Moreover the blogger can
provide consulting services to other people citing his own example. He may
offer other services or his own products to his readers. With a constant
one-to-one connection, the bond does strike. Even if there are not repeated customers,
there always are references that are passed on, if services offered for the
first time were satisfactory.
Write Sponsored Reviews
This is where the online companies or marketers pay
the bloggers to write about their products or services. There are several
marketplaces on the Internet allowing you to find companies and advertisers
that are willing to pay you for writing sponsored reviews. If you get into
these marketplaces, you may get some sponsored review orders constantly.
However, you should avoid doing too much of sponsored reviews. Posting
sponsored reviews frequently on your blog will annoy your visitors and readers
which will then hurt your reputation. Moreover, the search engines especially
Google will penalize blogs that post sponsored reviews regularly.
So if you are writing sponsored reviews for some
quick bucks, make sure you keep a limit on it. Perhaps posting one or two
sponsored reviews monthly wouldn’t affect anything.
But for the bloggers who want to make sure their blog
wouldn’t get any kind of penazation by the search engines, they choose to not
writing a single sponsored review on their blog.
Ask for Donation
Some reputed bloggers are doing quite well with it.
You can follow them by Adding a ‘PayPal Donate’ button or a text link like
‘donate to us’ or ‘support us’ on your blog sidebar. This might become one of
your blog revenue sources
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